Retail is not for the faint of heart. Running a store successfully means creating a fantastic end-to-end experience for the customer. Getting some of the pieces right just doesn’t cut it.
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking
Picture this. You’re walking past a store with a huge sign screaming “up to 60% off!” Woah – that’s a big discount. Well, sort of. While it sounds like the
All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more
There’s nothing worse than a horde of venomous cobras. In the late 1800s, loose cobras posed a major threat in British-ruled India. Then the government hit upon a great solution.
We all love funny ads. Who can forget ads like this one? After all, there are people who watch the Superbowl just for the ads, and everyone talks about them for
The Situation Opening a new business is always a risky venture. That’s especially true in the erratic world of retail, where independent retailers face off against huge stores and online
The Situation A company specializing in SAT prep on the West Coast needed to boost sales. This market is split into two segments: private in-home lessons and in-school lessons. Though