Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Ancient Marketing Secrets, Modern Applications – Part 1
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
You Can’t Sell That Online!
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.
Dining Out? They’re Playing With Your Mind
You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your
Becoming Iconic: Think like an Architect
What do iconic brands like Nike, Marlboro, and Rolls Royce have to do with Sydney Opera House, the Eiffel Tower, or the Golden Gate Bridge? Plenty. Take Nike, for example.
The Rough Rules of Retail
Retail is not for the faint of heart. Running a store successfully means creating a fantastic end-to-end experience for the customer. Getting some of the pieces right just doesn’t cut it.
How to Make Your Customer’s Mouth Drop Open
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
How To Frost Your Marketing
Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you
You Can’t Fool Me! Little Lies, Big Lies, and Advertisements
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
You Can’t Fool Me: The Perfect Life
Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking
You Can’t Fool Me! Meaningless Marketing
Picture this. You’re walking past a store with a huge sign screaming “up to 60% off!” Woah – that’s a big discount. Well, sort of. While it sounds like the