In 2017, as Hurricane Harvey steamrolled through Houston, Texas, thousands of people opened up their emails in 2017 to a shocking email. Airbnb had planned this marketing campaign far in
Marketing Blunders, Part 2: A Case of Mistaken Identity
You’ve spent years building a solid brand identity. Your customers know who your company is, what you stand for, and why they chose you. But one marketing mishap can rip
Marketing Blunders, Part 1: Think Before You Post
During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
Why AI Will Never Take Over the Business World
With the release of ChatGPT for public use in November of 2022, artificial intelligence has become a hot topic. In the business world, everyone is wondering how AI will impact
How to Stand Out, Part 3: Customer Touch Points
Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
How to Stand Out, Part 2: Location, Location, Location
Your company needs a location to do business. It could be an office, a warehouse, or a retail store. But why should yours look like every other office, warehouse, or
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.