Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
How to Stand Out, Part 2: Location, Location, Location
Your company needs a location to do business. It could be an office, a warehouse, or a retail store. But why should yours look like every other office, warehouse, or
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.