When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system
If I searched through your house, would I find Asics sneakers, 1000 mile socks, and Runner’s World magazines? Honest Company cleaner, Plum Organics fruit snacks, and Natural Baby Magazines? Or
A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest
“Just save yourself diarrhea and vomit and don’t eat anything from here.” Scathing reviews like this one are the scourge of businesses who find themselves on Yelp, Angie’s List, Houzz,
The False Legend of the Retail Apocalypse The sky is falling! The sky is falling! Chicken Little had nothing on today’s media when it comes to predicting the implosion of
The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing
Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.
You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your
What do iconic brands like Nike, Marlboro, and Rolls Royce have to do with Sydney Opera House, the Eiffel Tower, or the Golden Gate Bridge? Plenty. Take Nike, for example.