You’ve finally mastered the basic tricks of the media coaching world: You know what to say, and you know how to say it. So you’re all set. Right? Not quite.
Do Business Owners Need Media Coaching? Part 2: It’s Not What You Say, It’s How You Say It
Which of these two speakers are you more likely to trust? They’re both speaking about their companies, they’re both conveying content that may or may not be interesting to the
Do You Need Media Coaching? Part 1 – Being the Perfect Spokesperson
Don’t be like Mike Jeffries. Jeffries, former CEO of Abercrombie & Fitch, famously let slip in an interview that he believed that his company targeted primarily thin, attractive consumers, stating
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
Selling on Amazon: A Dog-Eat-Dog World
When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind
Selling on Amazon: The Three Models
You’ve heard that Amazon sellers have been striking it rich. How hard can it be? Buy some items on sale, sell them on Amazon for twice the price, and make
Does Event Marketing Still Work?
Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like
Does Outdoor Advertising Still Work?
As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,
Does Direct Mail Still Work?
A famous publicity stunt by Toronto-based ad agency Lowe Roche shows the power of a direct mailer. They parked a late model Porsche in front of various high-end homes in
Does Print Still Work?
For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
The Power of UX, Part 3: Transforming the Customer Experience
Imagine you’re taking a family vacation to Disney World. You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not