Does Outdoor Advertising Still Work?

As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,

Does Direct Mail Still Work?

A famous publicity stunt by Toronto-based ad agency Lowe Roche shows the power of a direct mailer. They parked a late model Porsche in front of various high-end homes in

Does Print Still Work?

For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media