I’ve worked with all kinds of companies. Some are really pleasant places to be. There’s an energy and a feeling of camaraderie. Stuff is happening, and it’s exciting. People like
Infographics
You’ve probably seen infographics before. Here’s a beautiful example from @juliepeasleydataviz on Visual Capitalist showing countries that don’t recognize others: Infographics like this one are interesting. They’re cute to
Every Ad You’ve Ever Seen
What if I told you that almost all of the ads you’ve ever seen, and all the ones you’ll ever see 一 online and offline, outdoors and indoors, on any
How Much Does It Cost to Use Influencers?
Using influencers like I’ve shown you in the previous two articles is fascinating 一 but marketing didn’t always work this way. Traditionally, brands had to advertise based on “rate sheets”
Celebrity Endorsements: The Most Famous Influencers of All
Celebrity endorsers preceded the social media influencer game by a century. When you think about it, though, a celebrity is just an elevated type of influencer. At least in theory,
The Rise of Influencers
Back in the good old days of running a business, if you wanted to get your message out, you advertised. You might put a print ad in the New York