You’re only as good as your people. We’ll show you how to attract the best employees by running the best process 一 creating crystal-clear job snapshots; vetting resumes to sift the wheat from the chaff, running highly effective interviews and reference checks; and negotiating salaries and perks with potential employees. 

Most business owners aren’t born managers, but to really grow your company, you’ll want to master the art and science of leading a team. Unhappy, unmotivated employees actually cause harm 一 slowing down performance, sabotaging your ideas, and demoralizing everyone else. That’s why it’s essential to learn how to engineer success in your employees by showing appreciation for hard work and incentivizing and rewarding accomplishments. At the same time, you’ll learn what to do with underperforming or toxic employees, how to handle “drama queens,” and if necessary, how to fire compassionately and cleanly.

Most independent businesses have marketing activities, but no marketing direction. We look at your customers, your competition, and your product or service. We establish metrics to track effectiveness. And we identify the right marketing strategies to increase sales. Then it’s time for execution. We’ll help you identify and vet the right resources — from local vendors to outsourced, overseas, and crowdsourced options 一 and assist you in managing projects from start to finish.

Whether it’s presenting to prospects or pitching for capital, business leaders gain tremendously when they can speak with polish. Perhaps you’re intimidated by public speaking, and you’d like to gain confidence and skill. Maybe you’re  natural, but you could gain expertise and refinement. Let us take you from “decent” to “dynamite,” showing you the best ways to present with impact and power.