Imagine that your company was approached by an advertising firm willing to tackle a large share of your marketing needs. Their fee? Nothing. That’s essentially what user-generated content is. User-generated
From Ancient Rome to Flash Mobs: Marketing’s Fascinating History
From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due
Are You Kidding Me?! Using PR Stunts Effectively
Shoot a monkey out of a cannon carrying your latest ad! Walk a tightrope across Niagara Falls blindfolded! Drop hundred-dollar-bills over the crowds in Times Square! On the one hand,
When Crisis Hits: How to Save Your Company from a PR Fiasco
Starbucks. Equifax. Facebook. United Airlines. Other than being large, successful companies, what do they all have in common? All of them have found themselves skewered with potentially fatal PR disasters
Tearjerkers – When They Score and When They Fail
We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We
So You Think You Know Marketing? Split Testing
You’re sure that changing your headline will draw more customers. Or you’re convinced that making your product description more prominent will encourage more purchases. Maybe you’re toying with the idea
So You Think You Know Marketing? ACTION!
So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
So You Think You Know Marketing… What’s In It for Me?
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system
So You Think You Know Marketing? Get Niched!
If I searched through your house, would I find Asics sneakers, 1000 mile socks, and Runner’s World magazines? Honest Company cleaner, Plum Organics fruit snacks, and Natural Baby Magazines? Or
Almost Too Good to Be True: What Food Styling Means for Your Business
A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest
Customers on a Rampage! A Business Owner’s Guide to User-Feedback Sites
“Just save yourself diarrhea and vomit and don’t eat anything from here.” Scathing reviews like this one are the scourge of businesses who find themselves on Yelp, Angie’s List, Houzz,