All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more
The Cobra Effect – When Your Marketing Backfires!
There’s nothing worse than a horde of venomous cobras. In the late 1800s, loose cobras posed a major threat in British-ruled India. Then the government hit upon a great solution.
Does Funny Work?
We all love funny ads. Who can forget ads like this one? After all, there are people who watch the Superbowl just for the ads, and everyone talks about them for