Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
The Gifts that Keep on Giving: It’s All About the Swag
So you’re on board with giving gifts to clients and employees. You realize that it will add value to your business relationships. But there’s one type of gift that
Let’s Get Political
Companies aren’t the only ones who use marketing to get across an important message. In fact, billions of dollars every election are poured into political ads supporting candidates running for
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The Gifts that Keep on Giving: Gifting to Employees
“She already earns a big salary and we give great benefits. Why do we need to give her extra presents?!” Many business owners feel that gifting their employees is unnecessary.
The Gifts that Keep on Giving: Gifting to Clients
A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
The Crazy World of High Tech Startups
They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing
Do Business Owners Need Media Coaching? Part 3 – The Big Picture
You’ve finally mastered the basic tricks of the media coaching world: You know what to say, and you know how to say it. So you’re all set. Right? Not quite.
Do Business Owners Need Media Coaching? Part 2: It’s Not What You Say, It’s How You Say It
Which of these two speakers are you more likely to trust? They’re both speaking about their companies, they’re both conveying content that may or may not be interesting to the
Do You Need Media Coaching? Part 1 – Being the Perfect Spokesperson
Don’t be like Mike Jeffries. Jeffries, former CEO of Abercrombie & Fitch, famously let slip in an interview that he believed that his company targeted primarily thin, attractive consumers, stating
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,