We’ve all been there: trapped in a room or in a conference call while someone goes on and on about something that could have been a three-line email. Purposeless meetings
How to Make the Performance Review and Raise Discussion a Strategic Win
In small and mid-sized businesses, performance reviews often get procrastinated and skipped until the employee is angry and the boss is stressed and unsure of what to do. In a
How to Fire With Guts and Grace
We’ve all been there. You’re sitting at your desk, and that sinking feeling hits you. It’s the realization that Mike isn’t just having a “bad week.” He’s just not cutting
The One Employee You’re Terrified to Talk To
You know the employee I’m talking about. When you see them, your stomach tightens. When you think about them, you feel agitated. Maybe it’s your top salesperson—the one who brings
Is Your Sales Culture Killing Your Growth?
Ever watched a nature documentary where two alpha predators circle each other, sizing up the competition so they can go for the kill? In some companies, the dynamic between sales
Positive or Poisonous: How to Mold a Healthy Dynamic Within Your Company
I’ve worked with all kinds of companies. Some are really pleasant places to be. There’s an energy and a feeling of camaraderie. Stuff is happening, and it’s exciting. People like
Infographics
You’ve probably seen infographics before. Here’s a beautiful example from @juliepeasleydataviz on Visual Capitalist showing countries that don’t recognize others: Infographics like this one are interesting. They’re cute to
Every Ad You’ve Ever Seen
What if I told you that almost all of the ads you’ve ever seen, and all the ones you’ll ever see 一 online and offline, outdoors and indoors, on any
How Much Does It Cost to Use Influencers?
Using influencers like I’ve shown you in the previous two articles is fascinating 一 but marketing didn’t always work this way. Traditionally, brands had to advertise based on “rate sheets”
Celebrity Endorsements: The Most Famous Influencers of All
Celebrity endorsers preceded the social media influencer game by a century. When you think about it, though, a celebrity is just an elevated type of influencer. At least in theory,
The Rise of Influencers
Back in the good old days of running a business, if you wanted to get your message out, you advertised. You might put a print ad in the New York
Inconvenience, Meet Innovation
We all encounter obstacles in our daily lives. Most people will groan and move on. But if you pay attention, you can see opportunities when you spot inconveniences. In the