The Crazy World of High Tech Startups

They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing

Selling on Amazon: A Dog-Eat-Dog World

When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind

Does Event Marketing Still Work?

Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like

Does Outdoor Advertising Still Work?

As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,

Does Direct Mail Still Work?

A famous publicity stunt by Toronto-based ad agency Lowe Roche shows the power of a direct mailer. They parked a late model Porsche in front of various high-end homes in

Does Print Still Work?

For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media