Let’s Get Political

Companies aren’t the only ones who use marketing to get across an important message. In fact, billions of dollars every election are poured into political ads supporting candidates running for

The Crazy World of High Tech Startups

They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing

Selling on Amazon: A Dog-Eat-Dog World

When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind

Does Event Marketing Still Work?

Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like