During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
Why AI Will Never Take Over the Business World
With the release of ChatGPT for public use in November of 2022, artificial intelligence has become a hot topic. In the business world, everyone is wondering how AI will impact
How to Stand Out, Part 3: Customer Touch Points
Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
How to Stand Out, Part 2: Location, Location, Location
Your company needs a location to do business. It could be an office, a warehouse, or a retail store. But why should yours look like every other office, warehouse, or
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
The Gifts that Keep on Giving: It’s All About the Swag
So you’re on board with giving gifts to clients and employees. You realize that it will add value to your business relationships. But there’s one type of gift that
Let’s Get Political
Companies aren’t the only ones who use marketing to get across an important message. In fact, billions of dollars every election are poured into political ads supporting candidates running for
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The Gifts that Keep on Giving: Gifting to Employees
“She already earns a big salary and we give great benefits. Why do we need to give her extra presents?!” Many business owners feel that gifting their employees is unnecessary.
The Gifts that Keep on Giving: Gifting to Clients
A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
The Crazy World of High Tech Startups
They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing