Maelstrom is a boutique coaching and consulting firm for independent businesses. Our focus is bringing you greater productivity, more sales, and less stress.

Maelstrom is led by Rafael Mael, a seasoned strategist with a gift for simplifying the complex. Over the course of his career, he’s coached clients through mission-critical business decisions and crucial growth stages, including:

  • Building and motivating high-performing teams 
  • Engineering streamlined systems and automation
  • Creating a path of succession for owners and key employees 
  • Crafting powerful messaging internally and externally
  • Optimizing pricing to maximize profitability 
  • Masterminding and executing marketing strategies 
  • Developing negotiation strategies 
  • Raising venture capital and preparing for exit

Rafael Mael is also an accomplished professional speaker. His presentation style has been described as “magnetic,” but the most sincere compliment is a repeat hire — which is why Rafael has been booked again and again for trade shows and conferences.

Rafael holds an MBA from Johns Hopkins University’s Carey School of Business, as well as Bachelor’s and Master’s degrees from Ner Israel. He lives in Baltimore and is a terrible but enthusiastic cook.