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The Power of UX, Part 3: Transforming the Customer Experience

Imagine you’re taking a family vacation to Disney World.  You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not

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The Power of UX, Part 2: Optimizing the Online You

Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed

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The Power of UX, Part 1: Designing Disasters

So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on

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Problem or Opportunity? Finding the Diamonds in Business Difficulties

It all started with a problem: two roommates who couldn’t pay their rent. Back in 2007, Joe Gebbia and Brian Chesky were brainstorming about how they could afford their San

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Thinking Beyond the Consumer, Part 4: Is the Customer Really Always Right?

  There’s an idiom in American business that the customer is always right. It makes sense in theory – after all, your customers are the ones who pay the bills.

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Thinking Beyond the Consumer, Part 3: Give Your Employees What They Truly Need

What makes an employee quit?  Often, it’s because they feel unappreciated, unnoticed, and unrewarded for their efforts. In fact, 79% of surveyed employees who left a job said lack of

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Thinking Beyond the Consumer, Part 2: Getting Your Employees Fired Up

“My employees don’t care about the business like I do. So why should I go out of my way to care about my employees?” As an employer, it’s easy to

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Thinking Beyond the Consumer, Part 1: Marketing to Your Employees

Word around the water cooler is that at least three of your employees are sending out their resumes to other companies. Two of your customer service reps are currently at

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