It all started with a problem: two roommates who couldn’t pay their rent. Back in 2007, Joe Gebbia and Brian Chesky were brainstorming about how they could afford their San
Thinking Beyond the Consumer, Part 4: Is the Customer Really Always Right?
There’s an idiom in American business that the customer is always right. It makes sense in theory – after all, your customers are the ones who pay the bills.
Thinking Beyond the Consumer, Part 3: Give Your Employees What They Truly Need
What makes an employee quit? Often, it’s because they feel unappreciated, unnoticed, and unrewarded for their efforts. In fact, 79% of surveyed employees who left a job said lack of
Thinking Beyond the Consumer, Part 2: Getting Your Employees Fired Up
“My employees don’t care about the business like I do. So why should I go out of my way to care about my employees?” As an employer, it’s easy to
Thinking Beyond the Consumer, Part 1: Marketing to Your Employees
Word around the water cooler is that at least three of your employees are sending out their resumes to other companies. Two of your customer service reps are currently at