We all encounter obstacles in our daily lives. Most people will groan and move on. But if you pay attention, you can see opportunities when you spot inconveniences. In the
YOU are in sales
I have spoken to many businesspeople who insist they don’t do sales. They’ll tell me that they hate sales and are terrible at selling. And yet, when I look objectively
Harnessing the Power of Music — Part 2
Music can be a mighty marketing force. When used strategically, it has the potential to energize, captivate, and influence consumer behavior. It can whip your buyers into a frenzy, making
Harnessing the Power of Music – Part 1
Music is powerful. You can harness the power of music to drive sales at a grocery store, to set the pace in a busy restaurant, or even to clear loitering
How to Color Code Your Marketing
When you put on a bright orange sweater, do you feel more cheerful? When you walk into a dark room, do things suddenly feel heavier? A recent study in the
Grab the Opportunity: Marketing Moments You Don’t Want to Miss
I approached my car and saw the ticket on the windshield. Oh no. When I looked closer, though, I saw that it wasn’t a ticket. It was from the Maryland
Small is the New Big
In recent years, companies across the globe have begun playing a perplexing game of charades. Big companies are trying desperately to act small. Small businesses are masquerading as if they
Marketing Blunders, Part 4: Think Before You Act
The year is 2006. On the streets of Spain, a woman slows down on her scooter and hands a passing man a card with a phone number on it. The