The False Legend of the Retail Apocalypse The sky is falling! The sky is falling! Chicken Little had nothing on today’s media when it comes to predicting the implosion of
Ancient Marketing Secrets, Modern Applications – Part 3
The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing
Ancient Marketing Secrets, Modern Applications – Part 2
Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Ancient Marketing Secrets, Modern Applications – Part 1
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
You Can’t Sell That Online!
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you
You Can’t Fool Me! Little Lies, Big Lies, and Advertisements
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
You Can’t Fool Me: The Perfect Life
Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking
You Can’t Fool Me! Meaningless Marketing
Picture this. You’re walking past a store with a huge sign screaming “up to 60% off!” Woah – that’s a big discount. Well, sort of. While it sounds like the
You Can’t Fool Me! Greenwashing
All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more