The year is 2006. On the streets of Spain, a woman slows down on her scooter and hands a passing man a card with a phone number on it. The
Marketing Blunders, Part 3: Watch Your Timing!
In 2017, as Hurricane Harvey steamrolled through Houston, Texas, thousands of people opened up their emails in 2017 to a shocking email. Airbnb had planned this marketing campaign far in
Marketing Blunders, Part 2: A Case of Mistaken Identity
You’ve spent years building a solid brand identity. Your customers know who your company is, what you stand for, and why they chose you. But one marketing mishap can rip
Marketing Blunders, Part 1: Think Before You Post
During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
How to Stand Out, Part 2: Location, Location, Location
Your company needs a location to do business. It could be an office, a warehouse, or a retail store. But why should yours look like every other office, warehouse, or
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
The Gifts that Keep on Giving: It’s All About the Swag
So you’re on board with giving gifts to clients and employees. You realize that it will add value to your business relationships. But there’s one type of gift that
The Gifts that Keep on Giving: Gifting to Clients
A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?