So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
The Power of UX, Part 2: Optimizing the Online You
Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed
The Power of UX, Part 1: Designing Disasters
So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on
Problem or Opportunity? Finding the Diamonds in Business Difficulties
It all started with a problem: two roommates who couldn’t pay their rent. Back in 2007, Joe Gebbia and Brian Chesky were brainstorming about how they could afford their San
Thinking Beyond the Consumer, Part 4: Is the Customer Really Always Right?
There’s an idiom in American business that the customer is always right. It makes sense in theory – after all, your customers are the ones who pay the bills.
Thinking Beyond the Consumer, Part 3: Give Your Employees What They Truly Need
What makes an employee quit? Often, it’s because they feel unappreciated, unnoticed, and unrewarded for their efforts. In fact, 79% of surveyed employees who left a job said lack of
Thinking Beyond the Consumer, Part 2: Getting Your Employees Fired Up
“My employees don’t care about the business like I do. So why should I go out of my way to care about my employees?” As an employer, it’s easy to
Thinking Beyond the Consumer, Part 1: Marketing to Your Employees
Word around the water cooler is that at least three of your employees are sending out their resumes to other companies. Two of your customer service reps are currently at
How NOT to Succeed at International Marketing
So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,
Building Brand Equity
Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.