So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
So You Think You Know Marketing… What’s In It for Me?
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system
So You Think You Know Marketing? Get Niched!
If I searched through your house, would I find Asics sneakers, 1000 mile socks, and Runner’s World magazines? Honest Company cleaner, Plum Organics fruit snacks, and Natural Baby Magazines? Or
Sell the Experience!
The False Legend of the Retail Apocalypse The sky is falling! The sky is falling! Chicken Little had nothing on today’s media when it comes to predicting the implosion of
Ancient Marketing Secrets, Modern Applications – Part 3
The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing
Ancient Marketing Secrets, Modern Applications – Part 2
Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Ancient Marketing Secrets, Modern Applications – Part 1
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
You Can’t Sell That Online!
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you