marketing Archives - MAELSTROM MARKETING

Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.

Turn Your Customers Into Your Salespeople… For Free

Imagine that your company was approached by an advertising firm willing to tackle a large share of your marketing needs. Their fee? Nothing. That’s essentially what user-generated content is. User-generated

From Ancient Rome to Flash Mobs: Marketing’s Fascinating History

From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due

Are You Kidding Me?! Using PR Stunts Effectively

Shoot a monkey out of a cannon carrying your latest ad! Walk a tightrope across Niagara Falls blindfolded! Drop hundred-dollar-bills over the crowds in Times Square! On the one hand,

When Crisis Hits: How to Save Your Company from a PR Fiasco

Starbucks. Equifax. Facebook. United Airlines. Other than being large, successful companies, what do they all have in common? All of them have found themselves skewered with potentially fatal PR disasters

Tearjerkers – When They Score and When They Fail

We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We

So You Think You Know Marketing? Split Testing

You’re sure that changing your headline will draw more customers. Or you’re convinced that making your product description more prominent will encourage more purchases. Maybe you’re toying with the idea

So You Think You Know Marketing? ACTION!

So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up

So You Think You Know Marketing? Becoming Bilingual

When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,

So You Think You Know Marketing… What’s In It for Me?

Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system