Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
The Gifts that Keep on Giving: It’s All About the Swag
So you’re on board with giving gifts to clients and employees. You realize that it will add value to your business relationships. But there’s one type of gift that
The Gifts that Keep on Giving: Gifting to Clients
A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
Does Event Marketing Still Work?
Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like
Does Outdoor Advertising Still Work?
As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,
Does Direct Mail Still Work?
A famous publicity stunt by Toronto-based ad agency Lowe Roche shows the power of a direct mailer. They parked a late model Porsche in front of various high-end homes in
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying