marketing Archives - MAELSTROM MARKETING

Thinking Beyond the Consumer, Part 1: Marketing to Your Employees

Word around the water cooler is that at least three of your employees are sending out their resumes to other companies. Two of your customer service reps are currently at

How NOT to Succeed at International Marketing

So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,

Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.

Turn Your Customers Into Your Salespeople… For Free

Imagine that your company was approached by an advertising firm willing to tackle a large share of your marketing needs. Their fee? Nothing. That’s essentially what user-generated content is. User-generated

From Ancient Rome to Flash Mobs: Marketing’s Fascinating History

From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due

Are You Kidding Me?! Using PR Stunts Effectively

Shoot a monkey out of a cannon carrying your latest ad! Walk a tightrope across Niagara Falls blindfolded! Drop hundred-dollar-bills over the crowds in Times Square! On the one hand,

When Crisis Hits: How to Save Your Company from a PR Fiasco

Starbucks. Equifax. Facebook. United Airlines. Other than being large, successful companies, what do they all have in common? All of them have found themselves skewered with potentially fatal PR disasters

Tearjerkers – When They Score and When They Fail

We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We

So You Think You Know Marketing? Split Testing

You’re sure that changing your headline will draw more customers. Or you’re convinced that making your product description more prominent will encourage more purchases. Maybe you’re toying with the idea

So You Think You Know Marketing? ACTION!

So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up