What if I told you that almost all of the ads you’ve ever seen, and all the ones you’ll ever see 一 online and offline, outdoors and indoors, on any
How Much Does It Cost to Use Influencers?
Using influencers like I’ve shown you in the previous two articles is fascinating 一 but marketing didn’t always work this way. Traditionally, brands had to advertise based on “rate sheets”
Celebrity Endorsements: The Most Famous Influencers of All
Celebrity endorsers preceded the social media influencer game by a century. When you think about it, though, a celebrity is just an elevated type of influencer. At least in theory,
The Rise of Influencers
Back in the good old days of running a business, if you wanted to get your message out, you advertised. You might put a print ad in the New York
Inconvenience, Meet Innovation
We all encounter obstacles in our daily lives. Most people will groan and move on. But if you pay attention, you can see opportunities when you spot inconveniences. In the
Harnessing the Power of Music — Part 2
Music can be a mighty marketing force. When used strategically, it has the potential to energize, captivate, and influence consumer behavior. It can whip your buyers into a frenzy, making
Harnessing the Power of Music – Part 1
Music is powerful. You can harness the power of music to drive sales at a grocery store, to set the pace in a busy restaurant, or even to clear loitering
How to Color Code Your Marketing
When you put on a bright orange sweater, do you feel more cheerful? When you walk into a dark room, do things suddenly feel heavier? A recent study in the
Grab the Opportunity: Marketing Moments You Don’t Want to Miss
I approached my car and saw the ticket on the windshield. Oh no. When I looked closer, though, I saw that it wasn’t a ticket. It was from the Maryland
Small is the New Big
In recent years, companies across the globe have begun playing a perplexing game of charades. Big companies are trying desperately to act small. Small businesses are masquerading as if they