So you’re on board with giving gifts to clients and employees. You realize that it will add value to your business relationships. But there’s one type of gift that
The Gifts that Keep on Giving: Gifting to Clients
A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
Does Event Marketing Still Work?
Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like
Does Outdoor Advertising Still Work?
As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,
Does Direct Mail Still Work?
A famous publicity stunt by Toronto-based ad agency Lowe Roche shows the power of a direct mailer. They parked a late model Porsche in front of various high-end homes in
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
The Power of UX, Part 2: Optimizing the Online You
Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed
The Power of UX, Part 1: Designing Disasters
So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on
Problem or Opportunity? Finding the Diamonds in Business Difficulties
It all started with a problem: two roommates who couldn’t pay their rent. Back in 2007, Joe Gebbia and Brian Chesky were brainstorming about how they could afford their San