So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Let’s Get Political
Companies aren’t the only ones who use marketing to get across an important message. In fact, billions of dollars every election are poured into political ads supporting candidates running for
Does Print Still Work?
For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
How NOT to Succeed at International Marketing
So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,
From Ancient Rome to Flash Mobs: Marketing’s Fascinating History
From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due
Tearjerkers – When They Score and When They Fail
We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
So You Think You Know Marketing… What’s In It for Me?
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system
Ancient Marketing Secrets, Modern Applications – Part 3
The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing