Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Ancient Marketing Secrets, Modern Applications – Part 1
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
How to Make Your Customer’s Mouth Drop Open
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
You Can’t Fool Me! Little Lies, Big Lies, and Advertisements
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
You Can’t Fool Me: The Perfect Life
Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking
You Can’t Fool Me! Greenwashing
All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more
The Cobra Effect – When Your Marketing Backfires!
There’s nothing worse than a horde of venomous cobras. In the late 1800s, loose cobras posed a major threat in British-ruled India. Then the government hit upon a great solution.
Does Funny Work?
We all love funny ads. Who can forget ads like this one? After all, there are people who watch the Superbowl just for the ads, and everyone talks about them for