branding Archives - MAELSTROM MARKETING

Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.

From Ancient Rome to Flash Mobs: Marketing’s Fascinating History

From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due

So You Think You Know Marketing? Becoming Bilingual

When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,

Almost Too Good to Be True: What Food Styling Means for Your Business

A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest

Ancient Marketing Secrets, Modern Applications – Part 3

The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing

Ancient Marketing Secrets, Modern Applications – Part 1

Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most

Dining Out? They’re Playing With Your Mind

You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your

Becoming Iconic: Think like an Architect

What do iconic brands like Nike, Marlboro, and Rolls Royce have to do with Sydney Opera House, the Eiffel Tower, or the Golden Gate Bridge? Plenty. Take Nike, for example.

How to Make Your Customer’s Mouth Drop Open

It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful

How To Frost Your Marketing

Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it