branding Archives - MAELSTROM MARKETING

How NOT to Succeed at International Marketing

So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,

White Label

Up & Up. Equate. Wholesome Pantry. Shoprite. Private labels. They’re staples at most supermarkets and big-box stores. In fact, you’ve probably bought dozens of different private label products in the

Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.

From Ancient Rome to Flash Mobs: Marketing’s Fascinating History

From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due

So You Think You Know Marketing? Becoming Bilingual

When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,

Almost Too Good to Be True: What Food Styling Means for Your Business

A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest

Ancient Marketing Secrets, Modern Applications – Part 3

The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing

Ancient Marketing Secrets, Modern Applications – Part 1

Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most

Dining Out? They’re Playing With Your Mind

You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your

Becoming Iconic: Think like an Architect

What do iconic brands like Nike, Marlboro, and Rolls Royce have to do with Sydney Opera House, the Eiffel Tower, or the Golden Gate Bridge? Plenty. Take Nike, for example.