Selling on Amazon: A Dog-Eat-Dog World

When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind

White Label

Up & Up. Equate. Wholesome Pantry. Shoprite. Private labels. They’re staples at most supermarkets and big-box stores. In fact, you’ve probably bought dozens of different private label products in the

Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.