When you put on a bright orange sweater, do you feel more cheerful? When you walk into a dark room, do things suddenly feel heavier? A recent study in the
Marketing Blunders, Part 2: A Case of Mistaken Identity
You’ve spent years building a solid brand identity. Your customers know who your company is, what you stand for, and why they chose you. But one marketing mishap can rip
Marketing Blunders, Part 1: Think Before You Post
During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
How to Stand Out, Part 3: Customer Touch Points
Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
Is Your Company Ready for a Rebrand?
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
Selling on Amazon: A Dog-Eat-Dog World
When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind
Selling on Amazon: The Three Models
You’ve heard that Amazon sellers have been striking it rich. How hard can it be? Buy some items on sale, sell them on Amazon for twice the price, and make
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying