During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.
In 2016, the Cystic Fibrosis Foundation was optimistic about a new drug that had been recently approved by the FDA, one that they hoped would add years to patients’ lives.
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind
You’ve heard that Amazon sellers have been striking it rich. How hard can it be? Buy some items on sale, sell them on Amazon for twice the price, and make
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,
Up & Up. Equate. Wholesome Pantry. Shoprite. Private labels. They’re staples at most supermarkets and big-box stores. In fact, you’ve probably bought dozens of different private label products in the