Building Brand Equity

Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.

How To Frost Your Marketing

Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it