From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
Almost Too Good to Be True: What Food Styling Means for Your Business
A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest
Ancient Marketing Secrets, Modern Applications – Part 3
The curtains open. Dressed in a bowtie and tux, you emerge from the shadows, holding your gleaming violin at the ready. As soon as your bow touches the instrument, coaxing
Ancient Marketing Secrets, Modern Applications – Part 1
Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
Dining Out? They’re Playing With Your Mind
You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your
Becoming Iconic: Think like an Architect
What do iconic brands like Nike, Marlboro, and Rolls Royce have to do with Sydney Opera House, the Eiffel Tower, or the Golden Gate Bridge? Plenty. Take Nike, for example.
How to Make Your Customer’s Mouth Drop Open
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
How To Frost Your Marketing
Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you