When you put on a bright orange sweater, do you feel more cheerful? When you walk into a dark room, do things suddenly feel heavier? A recent study in the
Marketing Blunders, Part 3: Watch Your Timing!
In 2017, as Hurricane Harvey steamrolled through Houston, Texas, thousands of people opened up their emails in 2017 to a shocking email. Airbnb had planned this marketing campaign far in
Marketing Blunders, Part 2: A Case of Mistaken Identity
You’ve spent years building a solid brand identity. Your customers know who your company is, what you stand for, and why they chose you. But one marketing mishap can rip
Marketing Blunders, Part 1: Think Before You Post
During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Let’s Get Political
Companies aren’t the only ones who use marketing to get across an important message. In fact, billions of dollars every election are poured into political ads supporting candidates running for
Does Print Still Work?
For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
How NOT to Succeed at International Marketing
So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,
From Ancient Rome to Flash Mobs: Marketing’s Fascinating History
From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due