You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your
How to Make Your Customer’s Mouth Drop Open
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
How To Frost Your Marketing
Your product is like a sponge cake. It’s fantastic, but nobody knows that until they try it. Plain white sponge cake tends to look boring. No matter how scrumptious it
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you
You Can’t Fool Me! Little Lies, Big Lies, and Advertisements
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
You Can’t Fool Me! Greenwashing
All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more