In recent years, companies across the globe have begun playing a perplexing game of charades. Big companies are trying desperately to act small. Small businesses are masquerading as if they
Super Bowl Ads: Touchdown or Fumble?
So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Do You Need Media Coaching? Part 1 – Being the Perfect Spokesperson
Don’t be like Mike Jeffries. Jeffries, former CEO of Abercrombie & Fitch, famously let slip in an interview that he believed that his company targeted primarily thin, attractive consumers, stating
Thinking Beyond the Consumer, Part 1: Marketing to Your Employees
Word around the water cooler is that at least three of your employees are sending out their resumes to other companies. Two of your customer service reps are currently at
How NOT to Succeed at International Marketing
So you’re thinking about growing your company by expanding overseas. After all, over 50% of iPhones are sold in Japan, almost 30% of Louis Vuiton Moët Hennessy’s sales come from Asia,
Turn Your Customers Into Your Salespeople… For Free
Imagine that your company was approached by an advertising firm willing to tackle a large share of your marketing needs. Their fee? Nothing. That’s essentially what user-generated content is. User-generated
From Ancient Rome to Flash Mobs: Marketing’s Fascinating History
From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due
So You Think You Know Marketing? ACTION!
So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
So You Think You Know Marketing… What’s In It for Me?
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system