Ancient Marketing Secrets, Modern Applications – Part 1 Businesses are always on the prowl for fresh marketing techniques — new, innovative ways to attract modern consumers. But ironically, the most
How to Make Your Customer’s Mouth Drop Open
It motivates people to rocket to the moon and to explore the darkest underwater sea vents. It’s one of our most basic biological drives, innate even in toddlers, yet powerful
You Can’t Fool Me! Little Lies, Big Lies, and Advertisements
I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of