You Can’t Fool Me: The Perfect Life

Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking

You Can’t Fool Me! Greenwashing

All natural! Sustainably harvested! BPA free!  Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more