I was walking through a local grocery store the other day in search of a tube of toothpaste. What I found was shocking. Look carefully at these two packages of
You Can’t Fool Me: The Perfect Life
Read this blog and you’ll instantly be good-looking. No, really. Go ahead, try it. Sounds ridiculous, right? When it’s done right, marketing pinpoints the precise points the customer is seeking
You Can’t Fool Me! Meaningless Marketing
Picture this. You’re walking past a store with a huge sign screaming “up to 60% off!” Woah – that’s a big discount. Well, sort of. While it sounds like the
You Can’t Fool Me! Greenwashing
All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more