You’re sure that changing your headline will draw more customers. Or you’re convinced that making your product description more prominent will encourage more purchases. Maybe you’re toying with the idea
So You Think You Know Marketing? ACTION!
So you’ve gotten your customer’s attention. What’s next? Now you need to push toward a clear Call to Action. What’s a Call to Action? Imagine that you finally build up
So You Think You Know Marketing? Becoming Bilingual
When popular whiskey brand Canadian Mist tried to break into the German market, they failed miserably. Why? Because in German, the word “mist” means “manure.” The Germans, for obvious reasons,
So You Think You Know Marketing… What’s In It for Me?
Imagine that you’re in the market for a new furnace to heat your home. You call in an HVAC salesman, and he tells you that he has the perfect system
So You Think You Know Marketing? Get Niched!
If I searched through your house, would I find Asics sneakers, 1000 mile socks, and Runner’s World magazines? Honest Company cleaner, Plum Organics fruit snacks, and Natural Baby Magazines? Or