They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing
The Power of UX, Part 3: Transforming the Customer Experience
Imagine you’re taking a family vacation to Disney World. You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not
The Price is Right!
You’re ready to release the perfect product to market, but you’re stuck with one last decision: pricing. Should you price low or high? Base it upon production costs? Or benchmark
Customers on a Rampage! A Business Owner’s Guide to User-Feedback Sites
“Just save yourself diarrhea and vomit and don’t eat anything from here.” Scathing reviews like this one are the scourge of businesses who find themselves on Yelp, Angie’s List, Houzz,
You Can’t Sell That Online!
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.