So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
Are You Kidding Me?! Using PR Stunts Effectively
Shoot a monkey out of a cannon carrying your latest ad! Walk a tightrope across Niagara Falls blindfolded! Drop hundred-dollar-bills over the crowds in Times Square! On the one hand,
When Crisis Hits: How to Save Your Company from a PR Fiasco
Starbucks. Equifax. Facebook. United Airlines. Other than being large, successful companies, what do they all have in common? All of them have found themselves skewered with potentially fatal PR disasters