The year is 2006. On the streets of Spain, a woman slows down on her scooter and hands a passing man a card with a phone number on it. The
Marketing Blunders, Part 3: Watch Your Timing!
In 2017, as Hurricane Harvey steamrolled through Houston, Texas, thousands of people opened up their emails in 2017 to a shocking email. Airbnb had planned this marketing campaign far in
Marketing Blunders, Part 2: A Case of Mistaken Identity
You’ve spent years building a solid brand identity. Your customers know who your company is, what you stand for, and why they chose you. But one marketing mishap can rip
Marketing Blunders, Part 1: Think Before You Post
During the holiday season of 2013, 30-year-old Justine Sacco posted a series of inane tweets on as she navigated through JFK International Airport, and then through Heathrow airport, on her