Using influencers like I’ve shown you in the previous two articles is fascinating 一 but marketing didn’t always work this way. Traditionally, brands had to advertise based on “rate sheets”
Celebrity Endorsements: The Most Famous Influencers of All
Celebrity endorsers preceded the social media influencer game by a century. When you think about it, though, a celebrity is just an elevated type of influencer. At least in theory,
The Rise of Influencers
Back in the good old days of running a business, if you wanted to get your message out, you advertised. You might put a print ad in the New York