A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
Rethinking Your Marketing, Amazon Style
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
The Power of UX, Part 3: Transforming the Customer Experience
Imagine you’re taking a family vacation to Disney World. You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not
The Power of UX, Part 2: Optimizing the Online You
Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed
The Power of UX, Part 1: Designing Disasters
So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on
Thinking Beyond the Consumer, Part 2: Getting Your Employees Fired Up
“My employees don’t care about the business like I do. So why should I go out of my way to care about my employees?” As an employer, it’s easy to
Customers on a Rampage! A Business Owner’s Guide to User-Feedback Sites
“Just save yourself diarrhea and vomit and don’t eat anything from here.” Scathing reviews like this one are the scourge of businesses who find themselves on Yelp, Angie’s List, Houzz,
Sell the Experience!
The False Legend of the Retail Apocalypse The sky is falling! The sky is falling! Chicken Little had nothing on today’s media when it comes to predicting the implosion of