A juicy, glistening steak with picture-perfect grill marks. A glass of refreshingly cold milk alongside a stack of pancakes topped with a cascade of syrup. Somehow, ads make the simplest
Dining Out? They’re Playing With Your Mind
You sit down at an upscale restaurant and scan the menu, banter with the waiter, and make your selection. You feel sure you’ve chosen what you want, based on your
denying the inevitability of aging doesn't work for me. if you can't run life isn't worth living? https://t.co/neTI1kT9x2
- Thursday Nov 15 - 2:30pm
Who can resist tearjerker ads? Find out when they work, and when they flop in my newest article, "Tearjerkers!" --> https://t.co/kAo7jHmZAA
- Wednesday Nov 7 - 3:55pm
The smartest advertising is intuitive. You look at it and you "get" it. Like this cute Weight Watchers one: https://t.co/zOSnvy7co4
- Tuesday Oct 30 - 1:25pm
If you're into analogies like I am, you'll enjoy this Harvard #WorkingKnowledge piece on "Deep Metaphors" https://t.co/2VEMYFTPoy @HBSWK
- Thursday Oct 25 - 1:20pm
You've never seen a vac like this... floating on an invisible cushion of air and actually made in Canada. I'm thril… https://t.co/ArqQHCMxHG
- Wednesday Oct 24 - 3:13pm