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The Power of UX, Part 3: Transforming the Customer Experience

Imagine you’re taking a family vacation to Disney World.  You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not

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The Power of UX, Part 2: Optimizing the Online You

Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed

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The Power of UX, Part 1: Designing Disasters

So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on

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