Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
The Power of UX, Part 1: Designing Disasters
So you need a wireless mouse. No big deal. You buy one online, and when it arrives, you discover that the power switch is, for some odd reason, located on
Rewriting the Script for Millennials
Marketing writing used to be about piling on the adjectives. That’s what you saw in ads, online, and on product packaging. Today, when you walk through a grocery store, you
You Can’t Fool Me! Meaningless Marketing
Picture this. You’re walking past a store with a huge sign screaming “up to 60% off!” Woah – that’s a big discount. Well, sort of. While it sounds like the