So many iconic ads have been unveiled during the Super Bowl. For example, back in 1984, Wendy’s introduced its soon-to-be-famous slogan “Where’s the beef?” The ad’s main goal was to
Do Business Owners Need Media Coaching? Part 3 – The Big Picture
You’ve finally mastered the basic tricks of the media coaching world: You know what to say, and you know how to say it. So you’re all set. Right? Not quite.
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
Tearjerkers – When They Score and When They Fail
We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We
Ancient Marketing Secrets, Modern Applications – Part 2
Looking to upgrade your company’s image with some cutting-edge ideas? You’ll probably want to add content marketing and eye candy to your marketing plan. But are these tactics really cutting-edge?
Does Funny Work?
We all love funny ads. Who can forget ads like this one? After all, there are people who watch the Superbowl just for the ads, and everyone talks about them for