Your company’s relationship with your customers is made up of different “touch points.” These are the times that your customer interacts with your company, and these are the moments that
How to Stand Out, Part 2: Location, Location, Location
Your company needs a location to do business. It could be an office, a warehouse, or a retail store. But why should yours look like every other office, warehouse, or
How to Stand Out: The Face of Your Brand
Who is the face of your company? Is it you, the owner? Your C-level staff? The real face of your company is the front-line employee that your customers deal with.