You’ve finally mastered the basic tricks of the media coaching world: You know what to say, and you know how to say it. So you’re all set. Right? Not quite.
Which of these two speakers are you more likely to trust? They’re both speaking about their companies, they’re both conveying content that may or may not be interesting to the
Don’t be like Mike Jeffries. Jeffries, former CEO of Abercrombie & Fitch, famously let slip in an interview that he believed that his company targeted primarily thin, attractive consumers, stating