“She already earns a big salary and we give great benefits. Why do we need to give her extra presents?!” Many business owners feel that gifting their employees is unnecessary.
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The Crazy World of High Tech Startups
They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing
Show, Don’t Tell: The Power of the Demo
So you’re trying to convince a prospect that your product or service is the perfect solution to all their problems, but they’re not just getting it. Or maybe you’re trying
Thinking Beyond the Consumer, Part 4: Is the Customer Really Always Right?
There’s an idiom in American business that the customer is always right. It makes sense in theory – after all, your customers are the ones who pay the bills.
Thinking Beyond the Consumer, Part 3: Give Your Employees What They Truly Need
What makes an employee quit? Often, it’s because they feel unappreciated, unnoticed, and unrewarded for their efforts. In fact, 79% of surveyed employees who left a job said lack of
Thinking Beyond the Consumer, Part 2: Getting Your Employees Fired Up
“My employees don’t care about the business like I do. So why should I go out of my way to care about my employees?” As an employer, it’s easy to