With the release of ChatGPT for public use in November of 2022, artificial intelligence has become a hot topic. In the business world, everyone is wondering how AI will impact
The Crazy World of High Tech Startups
They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing
Selling on Amazon: A Dog-Eat-Dog World
When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind
Selling on Amazon: The Three Models
You’ve heard that Amazon sellers have been striking it rich. How hard can it be? Buy some items on sale, sell them on Amazon for twice the price, and make
The Power of UX, Part 3: Transforming the Customer Experience
Imagine you’re taking a family vacation to Disney World. You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not
Problem or Opportunity? Finding the Diamonds in Business Difficulties
It all started with a problem: two roommates who couldn’t pay their rent. Back in 2007, Joe Gebbia and Brian Chesky were brainstorming about how they could afford their San
Crowdsourcing
Imagine that there’s a new pizza shop in town with a unique promise: you only have to pay for the pizza if you actually enjoy it. In fact, they’ll make
The Price is Right!
You’re ready to release the perfect product to market, but you’re stuck with one last decision: pricing. Should you price low or high? Base it upon production costs? Or benchmark
Sell the Experience!
The False Legend of the Retail Apocalypse The sky is falling! The sky is falling! Chicken Little had nothing on today’s media when it comes to predicting the implosion of
You Can’t Sell That Online!
Selling products online isn’t new. Amazon.com was founded in 1994, eBay started in 1995, and Walmart.com launched in 2000. Things are relatively easy to ship from one place to another.