The Power of UX, Part 3: Transforming the Customer Experience

Imagine you’re taking a family vacation to Disney World.  You’ll be staying at a Disney Resort, and you’re looking forward to family fun, exhilarating rides, and fantastic photos. You’re not looking forward to waiting in long lines, juggling your tickets for different parks, or accidentally locking yourself out of your hotel room. Then you receive […]

The Power of UX, Part 2: Optimizing the Online You

Ever seen a website like this one? This website is an eyesore — but it’s also ineffective. In addition to looking horrible, it’s horrible to use. Where are you supposed to look? Where should you click? What do all of these terms mean? In the initial post of this series, we discussed product design. Remember […]