A business owner mentions to you that he just sent one of his clients a Hermès tie and another a Tiffany keychain. Do you think he’s making a good investment?
They toss incredible perks at their employees—workplaces with free gyms and open bars, trips all over the world, themed holiday gift boxes, and mountains of swag. They invest in marketing
You’ve finally mastered the basic tricks of the media coaching world: You know what to say, and you know how to say it. So you’re all set. Right? Not quite.
Which of these two speakers are you more likely to trust? They’re both speaking about their companies, they’re both conveying content that may or may not be interesting to the
Don’t be like Mike Jeffries. Jeffries, former CEO of Abercrombie & Fitch, famously let slip in an interview that he believed that his company targeted primarily thin, attractive consumers, stating
If you start a brick and mortar store, you need some business savvy. You need to find a location, cut through government red tape, take out loans or find investors,
When you make a purchase on Amazon, it doesn’t feel chaotic – and that’s intentional. Amazon is better than many other e-commerce businesses (like eBay) in keeping anything messy behind
You’ve heard that Amazon sellers have been striking it rich. How hard can it be? Buy some items on sale, sell them on Amazon for twice the price, and make
Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like
As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations,