All natural! Sustainably harvested! BPA free! Environmentally friendly! You can hardly walk down any aisle without finding shelves of products bearing claims like these. After all, with more and more
The Cobra Effect – When Your Marketing Backfires!
There’s nothing worse than a horde of venomous cobras. In the late 1800s, loose cobras posed a major threat in British-ruled India. Then the government hit upon a great solution.
Does Funny Work?
We all love funny ads. Who can forget ads like this one? After all, there are people who watch the Superbowl just for the ads, and everyone talks about them for
Fashion Boutique Launches With Maximum Buzz
The Situation Opening a new business is always a risky venture. That’s especially true in the erratic world of retail, where independent retailers face off against huge stores and online
SAT Prep Company Scores a 500% Increase in Private School Clients…
The Situation A company specializing in SAT prep on the West Coast needed to boost sales. This market is split into two segments: private in-home lessons and in-school lessons. Though
E-commerce Retailer Doubles Sales to Niche Market
The Situation GlovesByWeb.com is an online distributor of safety apparel: shoe covers, aprons, bunny suits, sleeves, and of course gloves. Their products are high-quality and their prices are extremely
Luxury Builder Climbs From 200 to 1,200 Leads
The Situation There are a lot of contractors in the United States. Some construct patios. Many create landscapes. And others focus on landscapes. But not many design and build $300,000