Up & Up. Equate. Wholesome Pantry. Shoprite. Private labels. They’re staples at most supermarkets and big-box stores. In fact, you’ve probably bought dozens of different private label products in the
Crowdsourcing
Imagine that there’s a new pizza shop in town with a unique promise: you only have to pay for the pizza if you actually enjoy it. In fact, they’ll make
Building Brand Equity
Walmart. Coke. Amazon. When you read the name of each of these brands, you associate them with specific ideas. Walmart is cheap. Coke is refreshing. Amazon is fast and easy.
The Price is Right!
You’re ready to release the perfect product to market, but you’re stuck with one last decision: pricing. Should you price low or high? Base it upon production costs? Or benchmark
Turn Your Customers Into Your Salespeople… For Free
Imagine that your company was approached by an advertising firm willing to tackle a large share of your marketing needs. Their fee? Nothing. That’s essentially what user-generated content is. User-generated
From Ancient Rome to Flash Mobs: Marketing’s Fascinating History
From Twitter wars to flash mobs, modern marketing seems to be so, well, modern. But marketing practices actually have a fascinating history, one that has changed dramatically over time, due
Are You Kidding Me?! Using PR Stunts Effectively
Shoot a monkey out of a cannon carrying your latest ad! Walk a tightrope across Niagara Falls blindfolded! Drop hundred-dollar-bills over the crowds in Times Square! On the one hand,
When Crisis Hits: How to Save Your Company from a PR Fiasco
Starbucks. Equifax. Facebook. United Airlines. Other than being large, successful companies, what do they all have in common? All of them have found themselves skewered with potentially fatal PR disasters
Tearjerkers – When They Score and When They Fail
We’ve all seen those ads. The ones that pull at your heartstrings, bring tears to your eyes, and go viral on social media. Like this one, by Google India. We
So You Think You Know Marketing? Split Testing
You’re sure that changing your headline will draw more customers. Or you’re convinced that making your product description more prominent will encourage more purchases. Maybe you’re toying with the idea