Does Event Marketing Still Work?

Business owners often assume that in-person events—like trade shows, conferences, expos, and networking events—are fast becoming irrelevant in today’s virtual world. And to be honest, sometimes it can feel like events are just opportunities for employees to slack off and relax at your company’s expense. When you take into account the price of attending or […]

Does Outdoor Advertising Still Work?

As one of the oldest forms of marketing, outdoor advertising has been around since Ancient Egypt! Out-of-home (OOH) advertising ranges from billboards to bus shelters, from blimps to train stations, and from bridges to city benches. Its popularity continues to grow each year, with about 5,000-15,000 billboards added to US highways every year. But does […]

Does Print Still Work?

For years, print advertising was king. Magazines, newspapers, direct mail, and other print media dominated the market. In the past decade, however, digital advertising has slowly taken over. Social media giants like Facebook, Twitter, Instagram, LinkedIn, and YouTube have become host to millions of users daily. Businesses have taken advantage of this, scrambling to buy […]